GEORGE TOWN, Grand Cayman, 19 April, 2013
The Cayman Islands captive insurance industry has launched a new brand to promote its integrity and transparency in international markets with the tagline “Cayman Islands. Clearly Better Business”.
Using images of Cayman’s business environment that denote transparency and openness, the new brand and tagline illustrates the high quality professionalism that has attributed to Cayman being a well-established international financial centre.
Rob Leadbetter, Chairman of the Insurance Managers Association of Cayman (IMAC), the sponsors of the new brand, clarified the reasoning behind the branding exercise: “We are well aware that we are operating in an increasingly competitive and mobile market and although Cayman is one of the world’s largest insurance domiciles, we do not have the luxury of complacency. Our audience is sophisticated and professional and we need to be communicating with them in a sophisticated and professional manner”.
The new brand will be rolled out at RIMS 2013, one of the leading risk management conferences, which is held this year in Los Angeles, California 21 – 24 April. IMAC representatives will be available at booth #221 to discuss the benefits of establishing a captive in the Cayman Islands, including its appropriate, business friendly regulation; the well-established infrastructure including world-class service providers; and its transparent, open approach to business.
Fountainhead Business Development, a Cayman-based marketing agency, was selected to provide the creative strategy behind the brand because of their in-depth knowledge of Cayman’s financial services industry and the international markets that Cayman services. Denise Gower, managing director, clarified the thinking behind the concept: “it is no secret that Cayman is not often well-represented in the mainstream media despite the jurisdiction’s high standards of compliance with international regulatory initiatives and its sound legal and regulatory regime. We wanted this new brand to hit these misperceptions head-on. I think we got there with this.”